Friday, December 27, 2019

Postnatal Depression ( Pnd ) Essay - 1295 Words

Postnatal depression (PND) is an isolating and debilitating mental health disorder that effects an estimated 13-15% of new mothers within one year post-delivery (CDC, 2008; Gaynes et al., 2005). PND can be experienced as a vast array of symptoms such as anhedonia, excessive crying, mixed anxious mood, sleep disturbance, and even suicidality (Kantrowitz-Gordon, 2013). Further, mothers with PND typically report difficulty bonding with their infant and a reduced ability to express love and warmth (Letourneau et al., 2012; Paulson, Dauber Leiferman, 2006). Occasionally, the mother has thoughts and images associated with hurting herself or her baby (NEED REFERENCE). Women who experience PND may experience confusion and shame, as their experience is contrary to the ascribed social role of motherhood which depicts an effortless, natural experience expected to bring joy. Qualitative research suggests that women with PND universally report fear of stigma, especially the stigma of being label ed a bad mother. This fear can lead to denial of symptoms and avoidance of help seeking behavior (Bilszta, Ericksen, Buist, Milgrom, 2008). Women are even reluctant to disclose distress to significant others and family members (Bilszta et al., 2008). Further, women seem to have minimal accurate education about PND and when to seek medical services (Bilszta et al., 2008). Women with PND are at-risk and vulnerable to experiencing both social and self-stigmatization. Stigma in Mental HealthShow MoreRelatedA Brief Note On The Postpartum Depression ( Ppd )1479 Words   |  6 PagesSummary of Study Sword, Busser, Ganann, McMillan, Swinton (2008) questioned women’s experiences in regards to seeking care for probable postpartum depression (PPD) following a referral from the visiting public health nurse. Questions the researchers sought to answer included the woman’s response for a referral, factors that hindered or facilitated seeking care, the experience of seeking care, and responses to the interventions. The study uses a qualitative descriptive design the â€Å"method of choiceRead MoreEffects Of Postnatal Depression On Mothers, Families, And Infants2328 Words   |  10 PagesPregnancy and postpartum are considered as high risk periods for the emergence of psychiatric disorders. Postnatal depression (PND) is one of the most common psychopathology in these phases. PND describes non-psychotic depressive episodes, with loss of interest, insomnia, and loss of energy experienced by mothers within the period of 4 to 6 weeks after delivery [1]. A wid e range of PND prevalence (10-42%) has been reported across the globe [2-11]. It is considered a serious public healthRead MoreThe Effect Of A Mood Disorder On Maternal Behavioral Outcomes1172 Words   |  5 Pagesbirth of a baby can provoke a lot of emotions. Mothers particularly can have a range of emotions, including depression. Many mothers experience postpartum â€Å"baby blues†. Baby blues include symptoms of crying, anxiety, mood swings, and problems sleeping for about two weeks (Postpartum, n.d.). However, postpartum depression (PPD) is more severe and long-term. Mothers with postpartum depression experience similar symptoms of baby blues, however these symptoms are more intense and extreme. This disorderRead MoreUse of the Edinburgh Postnatal Depression Scale (Epnds) with Mothers of Different Cultural Backgrounds Within Butetown in Cardiff3266 Words   |  14 PagesResearch Proposal Use of the Edinburgh Postnatal Depression Scale (EPNDS) with mothers of different cultural backgrounds within Butetown in Cardiff Introduction Specialist Community Public Health Nurses (SCPHN) are increasingly expected to adopt evidence based practice, utilising research findings to base actions and decisions on that are clinically appropriate, cost effective and result in positive outcomes for clients (Polit and Beck, 2004). Through implementing research based evidence intoRead MoreDetermining the Relationship between Postnatal Depression and Peer Support2287 Words   |  10 PagesCHAPTER 4 4.1 Search Strategy The main purpose of the study was to determine the relationship between postnatal depression and peer support by way of reviewing primary research articles. The search strategy adopted for this study can be broken down into several steps. The key concepts and terminologies for the study were identified. The synonyms of the terms were then determined which were also included within the search terms. Boolean operators were the chosen search features. Databases from whichRead MoreAntenatal Notes On Prenatal Care1247 Words   |  5 Pageshappen to her the doctors would have the correct information. The hospital and midwife may have duplicate copies. By 28 weeks, the hospital will expect the mother to have a bed booked for a hospital delivery. Postnatal Care: NCT http://www.nct.org.uk/postnatal-care State that, â€Å"The quality of postnatal care provided to women and families in the first days and weeks after birth can have a significant impact on their experience of the transition to parenthood.† The needs of the mother and her family determineRead MorePublic Health Essay example4148 Words   |  17 Pagespost-natal depression following birth of her first child, now two years old .On the new birth visit with her second child she had also showed signs and symptoms of feeling loss, low self-esteem and anxiety. On the day of the visit I and my mentor found Jenny very angry, anxious and not very happy with our presence there .Moreover Jenny avoided eye contact and seemed not interested and subsequently not eager to communicate. Analysis Gibson et al (2009) defines postnatal depression(PND) as an affectiveRead MoreCognitive Therapy And The Treatment Of Depression1089 Words   |  5 PagesCognitive Therapy (ICS) Study An accruing relapse of depression is hard to overcome nevertheless; preventing these relapses is the key. The length of depression constitutes a major problem in the treatment of depression. However, many evidences suggest that psychological treatments have been withdrawn to the many treatment trials that have been found in cognitive therapy such as drugs or different types of therapy that defends against depression. â€Å"The preventive interventions such as the drugs operateRead MoreShort Story1589 Words   |  7 Pagesneed someone like... Lucy Diale! I know what youre thinking. That woman is not perfect... but shes perfect for me. What can I do for you today, Mazwi? Its Sphe. Im worried about her. I did some research online, and I think she has postnatal depression. What are her symptoms? Well, shes all over the place these days. Emotionally, I mean. One minute, shes on top of things - coping fine. The next, shes cranky and irritable. One simple conversation can turn into a huge fight, just likeRead MorePhysiological And Behavioral Effects Of Early Life Stress Essay1724 Words   |  7 Pagesability to delineate the mechanisms and structures that are affected during postnatal exposure to chronic stress has the potential to provide invaluable insight into the development of a multitude of neuropsychiatric disorders. While we have come to understand a few of the mechanisms involved in many of these illnesses – such as the significance of the serotonin (5-hydroxytryptamine, 5-HT) neurotransmitter in many depression cases – the complex nature of these disorders and our ability to effectively

Thursday, December 19, 2019

The Immigration Reform And Control Act - 1621 Words

The Department of Homeland Security (DHS) has reported, roughly about 11 million undocumented immigrants reside in the United States (Hoefer, Rytina Baker, 2011). To legalize or not to legalize those undocumented immigrants has always been a major debate in the U.S. When weighing the pros and cons of a legalizing program, my stance is simple. Legalizing undocumented immigrants makes perfect sense, not only for the economy, but also a wonderful humanitarian act. Two economists Sherrie Kossoudji and Deborah Cobb-Clark (2002) examined the 1986 Immigration Reform and Control Act (IRCA). Kossoudji and Cobb-Clark study found through the IRCA the men began earning an increased salary between 14 and 24 percent (2002). Their paycheck versus what we call â€Å"under the table†- also known as cash- would provide a tax revenue through federal and state government, along with an increase in consumer spending. Rob Paral and Associates (2009) conducted their study on the effects the IRCA had on immigrants between 1996 and 2006. Paral and Associates’ findings were positive: educational attainment, poverty rates dropped, and home ownership had all increased dramatically (2009). I am in favor of the proposed immigration reform policies, as I believe they would have a positive social economic impact on the United States. Just as undocumented immigrants are in the pursuit of a promising future through the workforce, as well as, seeking to have a better future for their families,Show MoreRelatedThe Immigration Reform And Control Act1145 Words   |  5 PagesIn the present day United States, we face many disputes. One of the big issues is immigration. Although many oppose so it, the historical experience of legalization under the 1986 immigration reform and control act, has indicated that a comprehensive immigration reform would raise wages, increase consumption, create jobs, and generate additional tax revenue, therefore in actuality really beneficial to t he to the U.S.(Hinojosa-Ojeda). The fact is that nearly all unauthorized migrants still eventuallyRead MoreImmigration Reform And Control Act Of 1986 Essay1452 Words   |  6 PagesMay Immigration Reform and Control Act of 1986; 100Stat. 3359 Biblical guidelines. All persons are welcomed into the Kingdom of Heaven. Immigration reform and control is found throughout the scriptures. 1 Samuel 17:25, Saul decreed that â€Å"whoever slew the Philistine May receive fame, wealth, naturalization, and his daughter’s hand in marriage.† David eventually took the challenge, slew the giant and went to the King to gains his fame, wealth, and naturalization. 1 Samuel 18:1, says, â€Å"after David hadRead MoreChapter I: Immigration Reform and Control Act of 1986 (IRCA), the Inadmissibility2326 Words   |  10 Pages Six years after the promulgation of the Refugee Act of 1980 the U.S. Congress enacted the Immigration Reform and Control Act of 1986 (IRCA), on November of 1986, with the objective to control and deter the illegal immigration into the United States. The major provisions demanded; a) the legalization of foreign nationals who had been continuously unlawfully present in our country since 1982. b) Demanded the creation of mechanism to secure and enforce the United States borders. c) The legal adjustmentRead MoreThe Policy, Illegal Immigration Reform And Immigrant Responsibility Act Of 19961486 Words   |  6 PagesIllegal Immigration Reform and Immigrant Responsibility Act of 1996, Division C of Pub.L. 104–208, 110 Stat. 3009-546, shortened to IIRAIRA or IIRIRA, was enacted September 30, 1996 (Illegal Immigration Reform and Immigrant Responsibility Act of 1996). The IIRAIRA is a federal law designed to reduce illegal immigration and to apprehend undocumented aliens (Illegal Immigration Reform and Immigrant Responsibility Act of 1996). It vastly changed the immigration laws within the U.S. Immigration and NationalizationRead MoreNeighbor Relations:. An Immigration Problem Between The1215 Words   |  5 Pages Neighbor Relations: An Immigration Problem between the United States and Mexico Alberto Beltran Sociology 121 November 20, 2013 Outline I. Introduction II. Mass Immigration from Mexico: 1910 to1930 III. Bracero Program IIII. Immigration Reform and Control Act of 1986 V. Impact of Immigration Reform and Control Act of 1986 VI. Illegal Immigration problem VII. Conclusion I. Introduction The United States has always been considered aRead MoreImmigration Reform During The United States925 Words   |  4 Pagesboth legal and illegal are mainly from Africa, Asia, Latin America and the Caribbean. Uncontrolled immigration has been blamed on loss of jobs, higher crime rates and housing problems in the US. While these immigrants play a unique role in the economy, the executive and the legislature have found it necessary to control the inflow of these immigrants for various reasons. A number of laws and immigration policies have been enacted to create order in this issue. How these laws are perceived by immigrantsRead MoreBenefits Of Immigration Reform During The United States Essay1651 Words   |  7 PagesBenefits of Immigration Reform Today, the need for immigration reform questions many economic, political and moral realities in our country. In particular, the current immigration reform as a major issue in the Latino community. Each area will be examined with an emphasis on how each is beneficial to the economy, as well as touching on the differences between the key opinions around immigration reform. Latinos make up a large portion of the people impacted by the outcome reform bill. The MigrationRead MoreEssay on Immigration Reform1145 Words   |  5 Pagesfree. Nonetheless, there have been a number of Immigration Acts in the United States. The first one was the Naturalization act of 1790. Then the immigration act of 1965 passed, and immigration restrictions applied to Mexican Immigrants for the first time. Nearly 30 years later in 1986, the immigration Reform and Control Act was, created which granted amnesty to immigrants that had lived in the United States before 1982. Nevertheless, this later act made it a crime for employers to hire undocumentedRead MorePatel V. Quality Inn South1328 Words   |  6 PagesAnalyzing Patel v. Quality Inn South It has been argued since the start of immigration whether or not aliens (undocumented or documented) should have the same equal rights as Americans when it comes to employment, education, and benefits in the United States. Despite what individuals believe or disbelieve, under certain acts, codes, laws, and the U.S. Constitution, all aliens have rights, regardless of their immigration status. In this paper I will discuss an overview of the court case, Patel v,Read MoreThe Issue Of Illegal Immigration1420 Words   |  6 Pagesthe most controversial issues in politics today is that of illegal immigration. â€Å"Immigration has been a constant source of economic vitality and demographic dynamism throughout our nation’s history.† (CAP Immigration Team, 2014) There are thousands of immigrants that arrive in the United States each year. Over the years, illegal immigration has been growing despite policies made to prevent this growth. In my opinion, immigration will continue to be a social issue that is fiercely debated during

Tuesday, December 10, 2019

The University in NZ-Free-Samples for Students-Myassignmenthelp

Questions: 1.Why do you want to go abroad to study? 2.What attracts you to study in NZ? 3.Is there anything that puts you off living and studying in NZ? 4.What other Countries are you/did you consider studying in and why? 5.What Programmes of study are you interested studying in NZ? 6.What Programmes of study are Nigerian students generally interested in? 7.How many years would you ideally want to study in NZ for? 8.Do you want to return to Nigeria once you have finished study? 9.When investigating your study abroad, how did you get your information about countries, institutions, programmes? (eg agents, websites, social media etc). Answers: 1.The Universities abroad has a higher ranking than compared to my home country, and they also provide globally recognized Such degrees will also enhance my prospect once I return to my county. Studying abroad also has multiple benefits including international exposure, cultural intelligence, global employability, self-confidence and broad outlook towards life. 2.The degrees provided by NZ universities have an international reputation which can offer me international exposure. The cultural diversity is one of their defining pillars; the classes are full of students from different religion, nationality, and ethnicity. The NZ universities also provide excellent support to the international students through various workshops, language practices, and other courses. The students can work 20 hours in a week through a semester and in vacations they can work for 40 hours, which is beneficial for me. New Zealand is one of the most beautiful countries in the world, and the weather is terrific. The growth opportunities in NZ are significantly high, and I can even get a permit after my degree to work in NZ for next 12 months under special work permit. 3.Being a student is challenging, and being an international student is an even bigger Various factors put me off regarding studying in NZ. i.e., the communication problems, culture shock, and home-sickness. But, I can overcome these challenges with time. 4.Other than NZ, I have also considered studying in Australia because it is a dynamic, exciting country with friendly, energetic peoples. It is a multicultural country which has English-speaking safe and friendly societies which is beneficial for a student to learn and travel freely. 5.I am interested in Graduate Diploma in Information Technology which focus on project management, formulating e-business strategies, system analysis design, and managing information technology in a corporation. 6.Most of the Nigerian students are interested in studying computer science and information technology. The use of IT in Nigeria is proliferating which has increased the requirement of good programmers and software engineers. The companies pay high salary package to the employees who have studied abroad or had a degree from the internationally reputable university. 7.It will take three years to pass my course and collect the degree. After that, I will prefer to do a language or other course that can increase the weightage of my degree. 8.After completing my graduation, I would prefer to stay and work in New Zealand since it has more opportunities in information technology field than compared to Nigeria. I can receive a larger salary package and better incentives in a New Zealands company, and the opportunities for growth and global exposure is also considerably high in NZ. The facilities of New Zealand are also significantly better, and it also has a diverse culture that can be beneficial for my growth. 9.The university in NZ are especially prevalent in my field of study, and I learned about the universities from online sources. While surfing the net, I visited the official website of the universities to collect the information regarding universitys courses and facilities.

Tuesday, December 3, 2019

Necklace And Rocking Horse Winner Essays - The Necklace,

Necklace And Rocking Horse Winner "The Necklace" by Guy De Maupassant and "The Rocking Horse Winner" by D.H. Lawrence have two women in these stories that show no care or concern for anyone but themselves. Hester and Mathilde both had families that they truly did not love. And they were only involved with them for social reasons and to have their selfish needs provided. They finally righted the way they lived but only because they lost something or someone of importance to them. Mathilde always thought that she should be someone of wealth or at the very least married someone who was rich. She was a beautiful woman that had all the tastes of a family with great prosperity. Only she was not prosperous as she married a clerk. Maupassant writes that Mathilde "...let herself be married to a little clerk at the Ministry of Public Instructions" (Maupassant Page 976). She never married for love but married for what she had to settle for. A woman does not let herself become married, should be for love. "She had no dresses, no jewels, nothing. And she loved nothing but that; she felt made for that" (Page 976). So Mathilde could not love her husband for who he was, she only loved material possessions. Possessions she could not have. Mathilde had all the tastes of excess. "She suffered ceaselessly, feeling herself born for all the delicacies and all the luxuries" (Page 976). Mathilde suffered because she wanted it all but could not have the "delicacies." One day her husband came home with an invitation to a formal gathering at her husband's place of work, The Ministry of Public Instructions. Instead of being pleased to actually go somewhere of upper class, she makes her husband feel about two inches tall. Mathilde was not satisfied with just going but her selfish conceited ways only wanted more. Not caring of the expense she demanded a new dress for the occasion. Which happened to be the same amount of money that her husband was setting aside for gun for himself. But he gave her the money anyway to make her happy. Only Mathilde was not happy she wanted more. Mathilde whined, "It annoys me not to have a single jewel, not a single stone, nothing to put on. I will look like distress. I should almost rather not go at all" (Page 978). Again her husband feels horrible that he cannot provide for his loved one, when in return she could careless about him. He had no money left to give, so he sent Mathilde to her friends to borrow jewels to wear. She was pleased with this idea and borrowed an elegant necklace. The night of the event came and Mathilde was a hit with everyone. Finally Mathilde and her husband left the party in a frantic way because Mathilde was embarrassed of her wraps she wore to cover her shoulders. After all the rushing and when they arrived home, Mathilde realized the necklace was gone. She had lost the necklace. "I have ? I have ? I've lost Mme. Forestier's necklace" (Page 979). Mathilde uttered to her husband and their lives changed forever. To replace the necklace her husband was forced to borrow money from who ever he could. They both had to take on jobs now more than ever. But Mathilde had changed and now knew that the debt must be paid off and she was willing to help. "She took her part, moreover, all of a sudden, with heroism" (Page 980). Finally after ten years all debts had been paid. Two things happened to Mathilde over these ten years. First she lost her looks, charm, and overall appeal. "She had become a woman of impoverished households..." (Page 981). The second is she learned to care for others. She did anything to help her husband pay the debt off that was ten years lasting. It was unfortunate for Mathilde she did not learn better ways until she had been humbled by the work. All because of a necklace that was supposedly of great importance. As well as Mathilde, Hester did not love the ones she was supposed to. "She married for love, and the love turned to dust. She had bonny children, yet she felt they had been thrust upon her, and she could not love them" (Lawerence Page 873). Everyone thought that Hester was a good mother. "Only she herself, and her children themselves, knew it was not so" (Page 873). Hester was more concerned about maintaining her

Wednesday, November 27, 2019

Role of Youth in Politics free essay sample

Politics is science to manage the country or state. Youth is young blood of nation and active worker of nation. So, it is very necessary and demand of nation that he must take all the responsibility for managing whole country. Without entering in politics, he can not do any welfare activity at large scale because, after getting fund he can do any thing but who will give to him. But, If youth joins politics and make his own Govt. with help of democratic voting system. He can become prime minister of country after this he can make the India as the dream land of Swami Vivekananda. Where there is no corruption, where there is no violence, where there is no black marketing, where there is no cheating, fraud or scam. But where there is only love, where there is only honesty, where there is only co-operation and co-ordination. So, Youth should join politics for improving it . We will write a custom essay sample on Role of Youth in Politics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Because without improving or honesty in politics, there is no possibility of development of India. Some body criticize with giving arguing that youth can create violence with his hot blood , if we allow him to enter in politics but all of this We can not overlooked the role of youth in politics . But , I am against unrational youth who want to earn money by selling the country . These days , I need youth like Shri Ram Chandra and Shri Krishna . They were the king of India means today prime minister and still whole India loves him as God . We need not politician like Ravan and Kans who have no respect for women . In India , I am seeing such youth who can take the burden of all social and economic problems by becoming Young Prime minister . But problem is that who brings them in front . If Indian people want to see young India , then they should think the above role of youth in politics and give them support by their Valuable Votes .

Saturday, November 23, 2019

Battle of Tolentino in the Neapolitan War

Battle of Tolentino in the Neapolitan War Battle of Tolentino-Conflict: The Battle of Tolentino was the key engagement of the 1815 Neapolitan War. Battle of Tolentino -Date: Murat fought the Austrians on May 2-3, 1815. Armies Commanders: Naples Joachim Murat, King of Naples25,588 men58 guns Austria General Frederick BianchiGeneral Adam Albert von Neipperg11,938 men28 guns Battle of Tolentino - Background: In 1808, Marshal Joachim Murat was appointed to the throne of Naples by Napoleon Bonaparte. Ruling from afar as he participated in Napoleons campaigns, Murat deserted the emperor after the Battle of Leipzig in October 1813. Desperate to save his throne, Murat entered into negotiations with the Austrians and concluded a treaty with them in January 1814. Despite Napoleons defeat and the treaty with the Austrians, Murats position became increasingly precarious after the Congress of Vienna convened. This was largely due to increasing support to return the former King Ferdinand IV. Battle of Tolentino - Backing Napoleon: With this in mind, Murat elected to support Napoleon upon his return to France in early 1815. Moving quickly, he raised the Kingdom of Naples army and declared war on Austria on March 15. Advancing north, he won a series of victories over the Austrians and laid siege to Ferrara. On April 8-9, Murat was beaten at Occhiobello and forced to fall back. Retreating, he ended the siege of Ferrara and reconcentrated his forces at Ancona. Believing the situation to be in hand, the Austrian commander in Italy, Baron Frimont, sent two corps south to finish off Murat. Battle of Tolentino -The Austrians Advance: Led by Generals Frederick Bianchi and Adam Albert von Neipperg the Austrian corps marched towards Ancona, with the former moving through Foligno with the goal of getting in Murats rear. Sensing the danger, Murat sought to defeat Bianchi and Neipperg separately before they could unify their forces. Sending a blocking force under General Michele Carascosa to stall Neipperg, Murat took the main body of his army to engage Bianchi near Tolentino. His plan was thwarted on April 29 when a unit of Hungarian hussars captured the town. Recognizing what Murat was trying to accomplish, Bianchi began to delay the battle. Battle of Tolentino -Murat Attacks: Establishing a strong defensive line anchored on the Tower of San Catervo, Rancia Castle, the Church of Maest, and Saint Joseph, Bianchi awaited Murats attack. With time running out, Murat was forced to make to first move on May 2. Opening fire on Bianchis position with artillery, Murat was achieved a minor element of surprise. Attacking near Sforzacosta, his men briefly captured Bianchi necessitating his rescue by Austrian hussars. Concentrating his army near Pollenza, Murat repeatedly attacked the Austrian positions near Rancia Castle. Battle of Tolentino -Murat Retreats: The fighting raged throughout the day and did not die out until after midnight. Though his men failed to take and hold the castle, Murats troops had gotten the better of the days fight. As the sun rose on May 3, a heavy fog delayed action until around 7:00 AM. Pressing forward, the Neapolitans finally captured the castle and the Cantagallo hills, as well as forced the Austrians back into the Chienti Valley. Seeking to exploit this momentum, Murat pushed forward two divisions on his right flank. Anticipating a counterattack by the Austrian cavalry, these divisions advanced in square formations. As they neared the enemy lines, no cavalry emerged and the Austrian infantry unleashed a devastating barrage of musket fire on the Neapolitans. Beaten, the two divisions began falling back. This setback was made worse by the failure of a supporting attack on the left. With the battle still undecided, Murat was informed that Carascosa had been defeated at Scapezzano and that Neippergs corps was approaching. This was compounded by rumors that a Sicilian army was landing in southern Italy. Assessing the situation, Murat began breaking off the action and withdrawing south towards Naples. Battle of Tolentino -Aftermath: In the fighting at Tolentino, Murat lost 1,120 killed, 600 wounded, and 2,400 captured. Worse, the battle effectively ended the Neapolitan armys existence as a cohesive fighting unit. Falling back in disarray, they were unable to stop of the Austrian advance through Italy. With the end in sight, Murat fled to Corsica. Austrian troops entered Naples on May 23 and Ferdinand was restored to the throne. Murat was later executed by the king after attempting an insurrection in Calabria with the goal of retaking the kingdom. The victory at Tolentino cost Bianchi around 700 killed and 100 wounded.

Thursday, November 21, 2019

Wlat Disney- Strategic Management Term Paper Example | Topics and Well Written Essays - 1500 words

Wlat Disney- Strategic Management - Term Paper Example The founder of the company, Walt Disney soon realised that relying on the studio alone will be risky; hence after understanding the changing customer requirements he entered the movie making business. These movies were great hits among children as well as adults. Soon the company entered the business of theme parks where the visitors are entitled to avail entertainment for 24*7 hours. This was a unique idea because here the visitors get an opportunity to come in direct contact with the cartoon characters. They can find the cartoons to be moving, dancing and plying with them. These parks were great hit among the children and even their parents used to take active participation in it. Both the above mentioned businesses are example of horizontal diversification of the main theme of Disney, i.e. cartoon characters. Another major move of the company was to enter the retail business where the children were the target customer of the company. Products like books and magazines were sold which were manufactured in Disney press. Some special toys were also designed for the visitors. The company entered horizontal diversification to gain synergy. Almost all the businesses were targeted towards a common customer base, i.e. children. The expertise of the company helped to create innovative and attractive cartoon characters which were used in almost all the business units. For example, the movies were used to make a cartoon characters familiar to the target audience. Later on, these characters were used to attract customers to visit the theme parks. Finally, popularity of the cartoon characters was used to sell different toys and books published by Disney press. The company also developed vertical integration with internet and TV for further expansion of business and development of the market image. Apart from synergy, there were certain other factors that assisted the company to succeed in the target marks.